Blondes vs Brunettes: The Debate Continues
Posted on 18 December 2007
When I first wrote my post titled Blondes vs Brunettes on my company’s blog, I never expected it to spark such a heated debate. I honestly never imagined I would get 74 responses! At the time, I also posted the same article on my personal site (this blog) and after adding Google Analytics, I was surprised to learn that most people found this website because of that one “Blondes vs Brunettes” article.
While I am pleased that it is a topic that gets people talking, I believe many people missed the main focus of my original article. From a marketing perspective, the ads run by Sunsilk that featured blonde haired women facing off against their brunette counterparts, really hit people on a personal level and made their commercials stand out from the average hair product ads. It seems as though these ads helped spark this recent activity on the web, which is a good marketing result for the product.
As a response to the 74 comments, the Sunsilk ads, and my article, were meant to be funny and not meant to be taken as seriously as some of the comments reflect. The ads were not meant to be offensive, and the idea that someone would sue over what these ads say is simply absurd. Of course everyone is going to have their own preference of which hair color they like on a woman, man, whoever. Hair color has nothing to do with brains, beauty or personality. And as far as implying that the actions of famous celebrities are a result of their hair color, ridiculous. I would never want to be put in the same category as some of the celebrities that share my hair color.
I hope that many of you were simply joking with the comments on my article, and that some people got the main point of my article: The campaign was a successful marketing tactic.
Life should never be taken that literally.
2 responses to Blondes vs Brunettes: The Debate Continues
Great website!! Keep up the good work!!
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