Smart Promotions for The Simpsons Movie
Posted on 23 July 2007
A show that can easily be called the longest running animated sitcom, has finally submitted itself to the big screen. This Friday, July 27th, The Simpsons will make its theater debut as The Simpsons Movie is released worldwide. People everywhere know and love this yellow family that has graced our televisions sets since December 17, 1989 and the hype for this movie isn’t running out.
The movie has been accompanied by several unique and inventive types of promotions. The 7-Eleven Kwik-E-Mart promotion was introduced in early July, shortly followed by the JetBlue Flight Log promotion. While it appeared that both promotions were film funded, 7-Eleven announced that they footed all the costs. No doubt that they benefited from the extra sales of the pink donuts and Squishees, but this was truly a creative and monumental promotion. The JetBlue promotion also had a great viral aspect to it, with Mr. Burns taking over the CEO’s blog. It was surely emailed around offices nationwide. So what was the next planned promotional attack for this highly anticipated movie? Why, appeal to the fashion industry of course.
The entire Simpsons clan is featured in the upcoming issue of Harper’s Bazaar, modeling the latest couture fashions in Paris with supermodel Linda Evangelista. It was interesting to see Marge in something besides her green dress and even letting her hair down in one spread. The drawings do a fabulous job of imitating current fashion trends and fashion designers such as Karl Lagerfeld and Marc Jacobs.
After this unique promotion, released only shortly before the movie’s debut, I am left wondering, what else do they have planned? Maybe a Krusty the Klown take over of the television airways? Or did Sideshow Bob already do that on a Simpsons episode?
2 responses to Smart Promotions for The Simpsons Movie
[...] only shortly before the movie’s debut, I am left wondering, … article continues at Taylor brought to you by FASHION and [...]
I don’t watch many movies, but I watch the good ones over and over and over. Just like books, if it is worth seeing/reading twice, it worth reviewing at least 10 times